The European photo contest “Share your route 2023” starts on 1 June with a duration of four months and the announcement of winner on 16 October. The contest offers an opportunity to share on the road experience and adventures to all walkers and cyclists travelling along the following European cultural routes and historic itineraries: the Way of Saint James (Camino de Santiago), Via Francigena, Via Romea Strata, Via Romea Germanica, St. Olav Ways and the Ways to Csíksomlyó (the Way of Holy Mary).
The initiative raises awareness on slow travel and sustainable tourism with a special focus on discovery of rural areas, cultural heritage and traditions. Organized by the European project rurAllure and the European Association of the Via Francigena ways (in charge of the project communication), it transmits the European values of intercultural dialogue, contributes to sustainable development goals and environmental sensibility.
The 2022 edition of the contest registered over 3.000 photos published by social media users from all over the world, generated over 70 publications and articles on national and international resources, posts in social media and materials in 10 languages.
To participate in the contest, one needs to publish a post or a reel about the above-mentioned routes on Instagram, Facebook or Twitter featuring travel experiences, cultural heritage or eno-gastronomy, tagging location, liking and tagging @rurAllure page (Facebook, Twitter, Instagram) and #rurallure.
The European project rurAllure (Horizon 2020 programme) unites European routes, promoting cultural heritage in their vicinity, with particular attention to rural areas. Its goal is to create a network of public and private stakeholders from all over Europe so that pilgrims can get to know the territories they cross, discovering their cultural and natural sites.
More information: www.rurallure.eu.
Winners 2022 (from right to left): @nappatravels_, @wipstorieincammino, @Irenkleivenkunst.