PROJECT

LOCI IACOBI 2- COSME

PROJECT

LOCI IACOBI 2 COSME

2012-2014

Financed with funds from the Executive Agency for Small and Medium-sized Enterprises (EASME), Loci Iacobi 2 was carried out between 2012 and 2014 and allowed the development of the various routes that make up the Caminos de Santiago as a tourist product and consolidate them as a European Cultural Itinerary, a through the creation and promotion of new tourist content through the introduction of new information and communication technologies. Products were designed for various market segments: traditional pilgrims, religious tourism, bicycle touring and nature tourism as well as various social segments: people with different disabilities, retirees and young people.

Objectives

One of the main objectives of Loci Iacobi 2 was the launch of a unique European brand, aimed at identifying all the European routes on the Camino de Santiago and all its tourist services and equipment to enable its commercialization as a coherent thematic tourist product. and highly competitive at European level.

The project contributed notably to a greater involvement of SMEs and to the sustainability of the Camino de Santiago routes by establishing quality and selection criteria for all partners.

Products

Creation and implementation of a European brand for the Camino de Santiago to give identity to the different pilgrimage routes in the context of an international consortium.
Development and implementation of an electronic platform for the Camino de Santiago, a distribution and marketing tool for routes as a thematic tourist product.
Production and edition of the “Tourist guides for pilgrims”, a collection of brochures whose purpose was to offer practical information for pilgrims who choose to take any of the routes of the Camino de Santiago, also available on the website for download.
Pilot Project: “Camino de Santiago” Tourist Package for the creation, commercialization and distribution of new tourist products on pilgrim routes through the Camino de Santiago as an added value tourist product.
Joint work meetings and seminars and exchange of good practices: Each partner selected experts in the field who participated in meetings in order to carry out professional exchanges and identify good practices related to the subject matter of each seminar.

Partners

The project was developed in a wide European geographic area, ensuring the participation of numerous roads that cross various regions belonging to more than one country. With this, the transnational dimension of the consortium was narrowed within the European Federation of the Camino de Santiago, where most of the project partners have representation.

LE PUY: Project Leader and promoter of the European Federation of the Camino de Santiago

XUNTA DE GALICIA: founder together with Le Puy of the European Federation of the Camino de Santiago.

NAMUR: also a member of the European Federation of the Camino de Santiago, works to promote the Camino de Santiago in the province of Namur.

VILA POUCA DE AGUIAR: it is the head of a group of municipalities that aim to relaunch the Inland Portuguese Way. It is represented by Vitaguiar, the municipal public company in charge of tourism management.

MUNICIPALITY OF ASIS: Works to promote the Camino de Santiago as well as the Via Francigena.

VIAJES VILORIA: Official tour operator of Santiago Tourism in charge of the marketing and promotion of the “bono iacobus” product

LE PUY HOTELS: Since 2009 they have been working on the improvement of the Camino de Santiago and have made a wide variety of tailor-made tourist packages available to pilgrims.